
Ms. Cinde Law
Senior Vice President, Customer Experience and Digital Leader, Asia Affinity
Marsh
Personal Profile
Cinde is a key member of the Marsh Asia leadership team, focused on growing the Affinity digital business and enhancing digital proposition. As a psychologist passionate about experience-driven digital strategies, she has become a trusted advisor to clients seeking effective business models and improved customer experiences.
Recent achievements include the launch of a new digital proposition in Taiwan for electric vehicle motor insurance and a digital solution in Singapore that enables lawyers to purchase and manage professional liability insurance. These initiatives demonstrate her commitment to empowering affinity partners to enhance their service offerings and effectively distribute insurance to clients.
With over 16 years of industry/consulting experience across Asia and Europe, she has worked with Fortune 500 clients on large-scale change initiatives and values the positive impact of goodwill and diverse perspectives in her work.