Personal Profile

---

With Over 20 years of experience across diverse industries like Banking, Telecom and Insurance sectors, Prasad, a Digital First Marketer has passion for technology, innovation and customer centric approach. He is a firm believer in the process of ideation – experimentation – learning fast – succeeding faster and scaling up cheap. He has been crucial in establishing data driven digital marketing campaigns, MarTech and transformation setups across organisations.
A Chemical Engineer from UDCT and MBA from JBIMS, Prasad is currently working with Kotak Life as EVP & Head – Digital Business. Prior to Kotak Life, he has worked with HDFC Life, Tata Docomo, Vodafone, ICICI Bank and Kotak Mahindra Bank managing various roles in Digital, Product & Brand management, Customer Lifecycle Management and Strategy & Business Planning.
The work done by Prasad in the field of full funnel marketing and customer life cycle management has resulted into 20+ case studies with various media and communication partners such as Google, Meta, Netcore and received 70+ awards. Prasad has also won individual accolades such as Innovation in Marketing by International Advertising Association, Top 100 Digital Marketers, DMA Trailblazer Awards, Elets Insurance Innovation Award 2023.
Prasad is a though leader, who is often invited to share his insights at various Marketing, Martech & Insurance Industry events and forums such as iMedia, AdTech, IAMAI, Adworld, Programmatic Asia Symposium, Adobe Experience Makers, India Insurance Summit, Google Master Class, Brand Marketing conclave etc.
Prasad is on the advisory board of iMedia and Adtech Brand Summit India and was also one of the jurors on Adword Showdown, Drivers of Digital, YouYube Works Awards, Sparkies awards 2023 etc.