Topic introduction

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Personal profile

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Organization – Max Life Insurance Co Ltd

Current Role – Head of Product and Pricing

Previous Role – Head Ecommerce and Digital Marketing

A Digital evangelist and a Life Insurance Professional with over 14 years of experience & expertise across Digital sales, creating innovative product solutions, incubating new business lines, Re-defining customer journeys, Digital Strategy, Digital Transformation and Managing P&L.

Passion for creating new products, business models and Incremental business lines through new ideas and smart execution. Expertise in leading cross functional teams with high performance-high impact outcomes.
Enthusiastic about new developments in the area of Technology, Martech, Regulations, Product Innovation that will shape the future on the Industry.

Some Key achievements
Category creation with “Online Smart deposit” proposition hailing multiple awards and an incremental 100 Cr Annualised sales line
Setup Max Life Ecommerce channel and scale it to Rs. 400 Cr annualized business line for Max Life; Enable Market leadership in the Online Life Insurance segment
Game changer in Product Innovation with a new to market proposition called “SWAG Savings” which has garnered over Rs. 500 Cr of sales in under 5 months.
Ideate and launch some of the most innovative products including an Industry First Term proposition design that has been hailed by the media as one of the most innovative product structures.
Winner of the coveted CEO Award for Business Stalwart and Chairman’s Award for extraordinary contribution to Max Life
Selected among the Pan India Super 30 CMO Honor Role by IAMAI and 100 Smartest Digital Marketing Leaders by World Marketing Congress.
Winner of Best Digital Life Insurance player two years in a row from FICCI
Recognized as Maven of Agile Content Management and Commerce by Indian Express and Adobe.